Is Social Media Marketing necessary to promote a business?

Before the advent of Facebook, Twitter, Instagram, Google +,etc...there were businesses that sprouted everywhere - from online to brick and mortar - and all it took was getting the merchandise, setting up your sales  - be it a gateway sales portal or cash register - and off you went! Can't say that's the case anymore.

In order to get noticed, you need to cast a wider net.  Old school was buying advertising space in a trade magazine or a billboard. That still works for some ventures and more secluded areas, but to truly capture an audience, you do need to utilize the power of Social Media.

From my own experience with my business, and with those of my clients, I have seen almost immediate results.  I have been able to sell a product in a matter of days!  Furthermore I've seen exponential growth as I kept up with analyzed Social Media tactics.

For instance, I sold a car, a very particular car - 1973 Black Hawk Stutz that was manufactured for Sammy Davis Jr. (yes THAT Sammy Davis Jr , a member of the famous rat pack whose members included Frank Sinatra and Dean Martin) in less than a week.

The car was sold for approximately $40,000.00 in total with fees. The buyer was a notable collector of all things "Rat Pack",  Never knew of him. Never even knew he existed.
Never met him in person. He found the car based on extreme Social Media Marketing. Of notice:  this car was paid for within the week!

To make my point, I am no expert in all things "Rat Pack".  I honestly didn't know who to target.  I didn't do any due diligence at all on Rat Pack Collectors.

I barely had time to prepare for it since it was an expensive Collector's Item that was bought at an expensive price tag and needed to get off the floor quickly to make a decent profit.  I just know one thing well - how to harness the power of Social Media and SELL and then sit back and watch the fireworks happen!

I had to weed out the several dozen offers for the Stutz Black Hawk.....some seriously low balled the price tag.  I then sent out an email blast to all potential buyers that the price was firm.  I got the serious non-negotiated offer that evening and the money was wired the next day.  The process took 3 whole days!

I also worked for a national brand name perfume distributor.  The company had been around for approximately a decade.  Revenues were at a steady $500,00.00 a month.  They needed change and an increase in revenue to ensure their expansion.  Again using the power of Social Media Marketing in 4 months their revenues increased 8 times over to $4,000,000.00 + a month!

In essence, is Social Media a necessary element in today's business environment?  I have to say it is.  Especially with the exponential growth I have personally witnessed. If you want to have incredible revenue growth and recognition for your business, invest in Social Media.  Better yet, don't experiment.  Invest in an expert like DME Consulting!

Is Social Media Marketing necessary to promote a business?

Before the advent of Facebook, Twitter, Instagram, Google +,etc...there were businesses that sprouted everywhere - from online to brick and mortar - and all it took was getting the merchandise, setting up your sales  - be it a gateway sales portal or cash register - and off you went! Can't say that's the case anymore.

In order to get noticed, you need to cast a wider net.  Old school was buying advertising space in a trade magazine or a billboard. That still works for some ventures and more secluded areas, but to truly capture an audience, you do need to utilize the power of Social Media.

From my own experience with my business, and with those of my clients, I have seen almost immediate results.  I have been able to sell a product in a matter of days!  Furthermore I've seen exponential growth as I kept up with analyzed Social Media tactics.

For instance, I sold a car, a very particular car - 1973 Black Hawk Stutz that was manufactured for Sammy Davis Jr. (yes THAT Sammy Davis Jr , a member of the famous rat pack whose members included Frank Sinatra and Dean Martin) in less than a week.

The car was sold for approximately $40,000.00 in total with fees. The buyer was a notable collector of all things "Rat Pack",  Never knew of him. Never even knew he existed.
Never met him in person. He found the car based on extreme Social Media Marketing. Of notice:  this car was paid for within the week!

To make my point, I am no expert in all things "Rat Pack".  I honestly didn't know who to target.  I didn't do any due diligence at all on Rat Pack Collectors.

I barely had time to prepare for it since it was an expensive Collector's Item that was bought at an expensive price tag and needed to get off the floor quickly to make a decent profit.  I just know one thing well - how to harness the power of Social Media and SELL and then sit back and watch the fireworks happen!

I had to weed out the several dozen offers for the Stutz Black Hawk.....some seriously low balled the price tag.  I then sent out an email blast to all potential buyers that the price was firm.  I got the serious non-negotiated offer that evening and the money was wired the next day.  The process took 3 whole days!

I also worked for a national brand name perfume distributor.  The company had been around for approximately a decade.  Revenues were at a steady $500,00.00 a month.  They needed change and an increase in revenue to ensure their expansion.  Again using the power of Social Media Marketing in 4 months their revenues increased 8 times over to $4,000,000.00 + a month!

In essence, is Social Media a necessary element in today's business environment?  I have to say it is.  Especially with the exponential growth I have personally witnessed. If

Summer's almost here...Is your Business READY?

Summer is always a time when the world is in full throttle to do anything but work!  Nature is alive and green, the beaches are warm, the sun is inviting - and your customers and employees are not thinking about your business....so what do you do to bring their minds back to your company?

Here's a few ideas that I have implemented in my clients' businesses to bring back their top customers and remind their work force how truly important their company is in their lives:

Joan Rivers: A Portrait in Self Reinvention

As we all mourn Joan Rivers' passing this week, we should take heart in the lessons of her life.  She will always be remembered as the Queen of Comedy, but more so, because she reinvented herself continuously to fit the current wave of media as needed.  This is why she continued to be vital to all of us.

Joan Rivers

For the Guys: 5 Top Richest and Single Female Billionaires

So far it's been a record-breaking year for women on the FORBES list of the World Billionaires. Approximately 10% make up the world's billionaires or 172 women (that's up from 2013 where 138 women were billionaires). Still a minority, but an impressive climb.  

5 Career Paths that offer lucrative and stable Independent Consulting Careers

The road to Career Independence can have its bumps and bruises. As a Business Consultant working in an era of murky economic times, I strongly advocate the need for career independence.  Unfortunately, employment in the United States and Worldwide has vastly changed.  As you attain career growth, keep in mind that the only thing that lasts forever are your skills as a valuable asset to a specialized industry.  With that in mind, if you're looking for a source of livelihood that pays well and has ample opportunity for growth, here's compiled a list of jobs that meet both criteria.

Marry a Billionaire or even better yet, divorce one.

As my mother would tell me, it is just as easy to marry a rich man as it is to marry a poor man. To find out who is rich, check out  Forbes’ Billionaires list of top 10 of the most eligible bachelors including several who, at least for now, do seem to be taken.